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Assembly Leicester Square

3.5 star property
Fine dining amid London's iconic landmarks awaits at this modern hotel where attentive staff creates a perfect balance of comfort and cultural immersion

Choose dates to view prices

Assembly Leicester Square stands in central London, offering travelers a warm welcome with its inviting bar and restaurant. Guests can connect to WiFi throughout their stay, store luggage securely, and savor dining options that consistently receive praise from previous visitors.

Reviews

8.0 out of 10
Very good

Popular amenities

  • Free WiFi
  • Air conditioning
  • Bar
  • Housekeeping
The current price is AED 405
AED 486 total
includes taxes & fees
8 Mar - 9 Mar

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Modern Room, Spread Out and Settle In

Modern Room, Spread Out and Settle In | Soundproofing, free WiFi, bed sheets, wheelchair access

Modern Room, Spread Out and Settle In

7.6 out of 10
Good
(11 reviews)

Highlights

Soundproofed
Air conditioning
Free rollaway/extra beds
Free cribs/infant beds
Separate bedroom
Hair dryer
Daily housekeeping
  • 16 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Sofa Bed

View all photos for Cozy Comfort With a Little Extra Space

Cozy Comfort With a Little Extra Space | Soundproofing, free WiFi, bed sheets, wheelchair access

Cozy Comfort With a Little Extra Space

8.2 out of 10
Very good
(186 reviews)

Highlights

Soundproofed
Air conditioning
Free cribs/infant beds
Separate bedroom
Hair dryer
Daily housekeeping
Travel crib
  • 13 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Compact and Comfy Windowless Room

Soundproofing, free WiFi, bed sheets, wheelchair access

Compact and Comfy Windowless Room

7.8 out of 10
Good
(44 reviews)

Highlights

Soundproofed
Air conditioning
Separate bedroom
Hair dryer
Daily housekeeping
  • 10 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Compact And Comfy Windowless Room

Soundproofing, free WiFi, bed sheets, wheelchair access

Compact And Comfy Windowless Room

  • Sleeps 2

View all photos for Cozy Comfort With A Little Extra Space 

Soundproofing, free WiFi, bed sheets, wheelchair access

Cozy Comfort With A Little Extra Space 

  • Sleeps 2

View all photos for Modern Room - Spread Out And Settle In

Soundproofing, free WiFi, bed sheets, wheelchair access

Modern Room - Spread Out And Settle In

  • Sleeps 3

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  • Free WiFi
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8.4 out of 10, Very Good, 1,004 reviews
The price is AED 594
AED 713 total
includes taxes & fees
29 Mar - 30 Mar
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About the neighborhood

Located in London City Centre, a neighborhood in London, Assembly Leicester Square is in a shopping district. The British Museum and O2 Arena are cultural highlights, and some of the area's notable landmarks include Big Ben and Buckingham Palace. Looking to enjoy an event or a game? See what's going on at London Stadium or Wembley Stadium. Guests love the hotel's location for the sightseeing. It's also convenient to public transportation: Leicester Square Underground Station is just steps away and Charing Cross Underground Station is 4 minutes by foot. Visit our London travel guide
Map
27 - 31 Charing Cross Road, London, England, WC2H 0LS

What's nearby

  • Leicester Square featuring a city, signage and street scenes
    Leicester Square
    1 min walk - 0.2 km
  • Trafalgar Square showing a fountain, a sunset and a square or plaza
    Trafalgar Square
    5 min walk - 0.4 km
  • London featuring a city, street scenes and heritage elements
    Piccadilly Circus
    6 min walk - 0.5 km
  • The British Museum featuring interior views as well as a large group of people
    The British Museum
    15 min walk - 1.3 km
  • Majestic Big Ben and Houses of Parliament by the River Thames in London during a clear day
    Big Ben
    15 min walk - 1.3 km

Getting around

  • Leicester Square Underground Station
    2 min walk
  • Charing Cross Station
    5 min walk
  • London City Airport (LCY)
    39 min drive

Restaurants

  • The Brewmaster
    1 min walk
  • Jollibee
    2 min walk
  • The Cork & Bottle
    1 min walk
  • Burger King
    1 min walk
  • The Bear and Staff
    1 min walk

About this property

Assembly Leicester Square

Hotel near The British Museum
Located close to London Eye and Big Ben, Assembly Leicester Square provides a bar and a restaurant. Stay connected with free in-room WiFi.
Other perks include:
  • Buffet breakfast (surcharge), an elevator, and smoke-free premises
  • A 24-hour front desk and luggage storage
  • Guest reviews give top marks for the dining options, helpful staff, and first-rate property condition
Room features
All 121 rooms have comforts such as air conditioning, in addition to thoughtful touches like free WiFi and sound-insulated walls. Guest reviews speak positively of the clean rooms at the property.
More amenities include:
  • Showers, free toiletries, and hair dryers
  • Heating and daily housekeeping

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The price is AED 338
AED 406 total
includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily buffet breakfast available 7:00 AM to 10:30 AM for a fee: GBP 15 for adults and GBP 15 for children
  • A bar/lounge
  • A restaurant

Family friendly

  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • Low-height counter and sink
  • Wheelchair accessibility

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower
  • Towels provided

More

  • Air conditioning (climate-controlled)
  • Heating (climate-controlled)
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately GBP 15 for adults and GBP 15 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher

Property is also known as

Assembly Hotel
Assembly London
Assembly Hotel London England

Frequently asked questions

Is Assembly Leicester Square pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at Assembly Leicester Square?

As of 7 March 2026, prices found for a 1-night stay for 2 adults at Assembly Leicester Square on 8 March 2026 start from AED 405, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

This property doesn't offer parking.

What time is check-in at Assembly Leicester Square?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Assembly Leicester Square?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is Assembly Leicester Square located?

Located in London City Centre, this hotel is within 1 mi (2 km) of The British Museum, Big Ben, and London Eye. Buckingham Palace and Hyde Park are also within 2 mi (3 km). Leicester Square Underground Station is only a 2-minute walk and Charing Cross Underground Station is 4 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Assembly Leicester Square Reviews

8.0

Very Good

8.6

Cleanliness

7.2

Amenities

8.6

Staff & service

8.0

Property conditions & facilities
Rating 10 - Excellent. 732 out of 1751 reviews
Rating 8 - Good. 541 out of 1751 reviews
Rating 6 - Okay. 289 out of 1751 reviews
Rating 4 - Poor. 107 out of 1751 reviews
Rating 2 - Terrible. 82 out of 1751 reviews

Reviews

8/10 Good

Michael

Liked: Cleanliness, property conditions & facilities
Fantastic location, friendly staff, clean room and good breakfast.
Stayed 1 night in Jan 2026

10/10 Excellent

Andreas

Liked: Cleanliness, property conditions & facilities
Clean and perfect location
Stayed 3 nights in Jan 2026

10/10 Excellent

Kenneth

Liked: Cleanliness, amenities, property conditions & facilities
Room was spotless and the staff were great. They answered any questions via email before arrival and were very helpful during the stay as well. The location was perfect for our visit.
Stayed 2 nights in Jan 2026

8/10 Good

Michael

Liked: Cleanliness, property conditions & facilities
Good value, great location
Stayed 1 night in Dec 2025

6/10 Okay

Michelle

Liked: Cleanliness
Staff was awesome. Room was adequate for the purpose but do not expect 4-5 star accommodations. Super convenient location. Pretty much everything was within a walking distance.
Stayed 5 nights in Jan 2026

8/10 Good

Wendy

Liked: Cleanliness, staff & service, property conditions & facilities
Wonderful staff and location
Stayed 5 nights in Sep 2025

8/10 Good

Agnes

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Central location, clean and modern room and great service.
Stayed 2 nights in Sep 2025

10/10 Excellent

Danielle

Liked: Cleanliness, amenities, property conditions & facilities
Truly above and beyond customer service. We showed up 4 hours early after not sleeping all night on our flight, just hoping to leave our bags, and Adam said since he had a room available he’d gladly just check us in. Room was great, location fantastic. Any questions we had throughout our stay were met with kindness. No issues whatsoever! Highly recommend!
Stayed 1 night in Jan 2026

6/10 Okay

Kyle

Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Room comfort
Location was good, room very small but clean. Bed was very uncomfortable and had a spring poking out the side of the mattress! Staff were friendly in the hotel
Stayed 2 nights in Nov 2025

10/10 Excellent

Deborah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely staff, very friendly
Stayed 2 nights in Sep 2025

10/10 Excellent

todd

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and could walk to all key attractions
Stayed 1 night in Jul 2025

10/10 Excellent

Louise

Clean and quiet room, great position for theatres.
Stayed 1 night in Sep 2025

10/10 Excellent

Irasema

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved our stay! Great location and amazing time here.
Stayed 3 nights in May 2025

8/10 Good

Emily

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good clean room, comfortable bed, good shower, reasonable breakfast, easy check in and check out. All as expected really for a basic room
Stayed 1 night in Oct 2025

8/10 Good

Salome

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Closed of everything, it has a excellent view of the city
Stayed 1 night in Sep 2025

8/10 Good

Arturo

Liked: Cleanliness, staff & service, property conditions & facilities
Conveniently located , rooms are small but comfortable.
Stayed 3 nights in Apr 2025

8/10 Good

Marichelle

Liked: Cleanliness, staff & service
Clean room , location is great. Wifi is spotty. Would still come back
Stayed 5 nights in Nov 2025

10/10 Excellent

Amelia

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and staff were friendly and helpful. Rooms were clean, quiet and comfortable. Would stay again!
Stayed 5 nights in Jun 2025

10/10 Excellent

Brett

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel in a perfect location. Close to the tube and walking distance to everything you want to see.
Stayed 2 nights in Jun 2025

8/10 Good

Mario

Liked: Cleanliness, staff & service, property conditions & facilities
Good location for sightseeing. Very friendy staff.
Stayed 2 nights in Jul 2025

10/10 Excellent

Kirsty

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect little room for a short stay

Fab hotel for a short stay. Small room with a fantastic bathroom, perfect for a busy trip when you need somewhere clean, comfortable and central to sleep
Stayed 2 nights in Jul 2025

8/10 Good

Graham

Liked: Cleanliness, property conditions & facilities, room comfort
I wasn't told on arrival how the lights work. Air con was perfect. Bed was really comfortable.
Stayed 1 night in Oct 2025

8/10 Good

Bettina Zabell

Liked: Cleanliness, staff & service, amenities
Close to sightseeing, shopping, restaurants and public transportation. Small rooms, but nice and clean.
Stayed 4 nights in Jul 2025

10/10 Excellent

Peter

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A great place to stay

Had an amazing stay. Hotel rooms with a good standard, really helpful and nice staff! Very central location, amazing roof top bar and a reasonable price.
Stayed 2 nights in May 2025

10/10 Excellent

Adam

Liked: Cleanliness, staff & service, property conditions & facilities
Love the location! Small but clean and comfortable!
Stayed 2 nights in Jun 2025