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Flom Boutique Hotel

4.0 star property
Travelers find personalized service and friendly staff at this centrally located hotel, where the best of the city waits just outside the door

Choose dates to view prices

The Flom Boutique Hotel, near the Cathedral of Santa Maria del Fiore, puts guests in the heart of the action. Start the day with a breakfast buffet before exploring. In-room WiFi keeps everyone connected, and the helpful staff handles dry cleaning and laundry services.
VIP Access

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Free WiFi
  • Air conditioning
  • Parking available
  • Laundry
  • Housekeeping

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Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Superior Double Room

Superior Double Room | Down comforters, minibar, in-room safe, desk

Superior Double Room

9.4 out of 10
Exceptional
(19 reviews)

Highlights

Air conditioning
Free cribs/infant beds
Smart TV
Down duvet
Blackout drapes/curtains
Separate bedroom
Hair dryer
Private bathroom
  • City view
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Twin Beds

View all photos for Triple Room

Triple Room | Down comforters, minibar, in-room safe, desk

Triple Room

9.6 out of 10
Exceptional
(17 reviews)

Highlights

Air conditioning
Free cribs/infant beds
Smart TV
Down duvet
Blackout drapes/curtains
Separate bedroom
Hair dryer
Private bathroom
  • City view
  • 19 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Bed

View all photos for Junior Suite

Junior Suite | Down comforters, minibar, in-room safe, desk

Junior Suite

10.0 out of 10
Exceptional
(1 review)

Highlights

Separate sitting area
Air conditioning
Free cribs/infant beds
Smart TV
Down duvet
Blackout drapes/curtains
Separate bedroom
Hair dryer
  • City view
  • 23 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed

View all photos for Family Suite

Down comforters, minibar, in-room safe, desk

Family Suite

10.0 out of 10
Exceptional
(5 reviews)

Highlights

Air conditioning
Free cribs/infant beds
Smart TV
Down duvet
Blackout drapes/curtains
Separate bedroom
Hair dryer
Private bathroom
  • 32 sq m
  • 1 bedroom
  • Sleeps 5
  • 1 Double Bed, 1 Twin Bed and 1 Queen Sofa Bed

View all photos for Deluxe Room

Down comforters, minibar, in-room safe, desk

Deluxe Room

9.8 out of 10
Exceptional
(8 reviews)

Highlights

Air conditioning
Free cribs/infant beds
Smart TV
Down duvet
Blackout drapes/curtains
Separate bedroom
Hair dryer
Private bathroom
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Depandance (Raggiungibile con una rampa di scale)

Depandance (Raggiungibile con una rampa di scale) | Down comforters, minibar, in-room safe, desk

Depandance (Raggiungibile con una rampa di scale)

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Free cribs/infant beds
Smart TV
Down duvet
Blackout drapes/curtains
Separate bedroom
Hair dryer
Private bathroom
  • City view
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Deluxe room with terrace

Down comforters, minibar, in-room safe, desk

Deluxe room with terrace

Highlights

Air conditioning
Free cribs/infant beds
Smart TV
Down duvet
Blackout drapes/curtains
Separate bedroom
Hair dryer
Private bathroom
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Twin Beds

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9.0 out of 10, Wonderful, 131 reviews
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AED 485 total
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About the neighborhood

Located in Florence, Flom Boutique Hotel is in the business district. Basilica of Santa Maria Novella and Uffizi Gallery are cultural highlights, and some of the area's notable landmarks include Cathedral of Santa Maria del Fiore and Fortezza da Basso. Looking to enjoy an event or a game while in town? See what's happening at Visarno Arena or Stadio Artemio Franchi. Visit our Florence travel guide
Map
41 Via Guelfa, Florence, FI, 50123

What's nearby

  • Central Market which includes markets, food and interior views
    Central Market
    2 min walk - 0.2 km
  • Cathedral of Santa Maria del Fiore featuring a city, heritage architecture and a church or cathedral
    Cathedral of Santa Maria del Fiore
    6 min walk - 0.6 km
  • the ancient military fort Fortezza da Basso, now it is home to conferences, concerts and exhibitions
    Fortezza da Basso
    6 min walk - 0.6 km
  • Piazza di Santa Maria Novella which includes a garden, heritage architecture and a church or cathedral
    Piazza di Santa Maria Novella
    7 min walk - 0.6 km
  • Piazza del Duomo which includes night scenes, heritage architecture and a church or cathedral
    Piazza del Duomo
    8 min walk - 0.7 km

Getting around

  • Fortezza Tram Stop
    6 min walk
  • Florence (ZMS-Santa Maria Novella Train Station)
    7 min walk
  • Florence Airport, Peretola (FLR)
    33 min drive

Restaurants

  • Mò Si Caffetteria alla Vecchia Maniera
    1 min walk
  • Matto Matto
    1 min walk
  • Bondi Focacceria
    2 min walk
  • Osteria Dell’ Osso
    2 min walk
  • I Camaldoli
    3 min walk

About this property

Flom Boutique Hotel

Upscale hotel near Cathedral of Santa Maria del Fiore
Close to Central Market and Fortezza da Basso, Flom Boutique Hotel provides a free breakfast buffet, dry cleaning/laundry services, and more. Stay connected with free in-room WiFi.
Other perks include:
  • Valet parking (surcharge), a roundtrip airport shuttle (surcharge), and an elevator
  • Smoke-free premises, a 24-hour front desk, and concierge services
  • Luggage storage and tour/ticket assistance
  • Guest reviews give top marks for the helpful staff
Room features
All guestrooms at Flom Boutique Hotel feature perks such as air conditioning, as well as amenities like free WiFi and safes. Guest reviews speak positively of the clean rooms at the property.
Other conveniences in all rooms include:
  • Bathrooms with rainfall showers and bidets
  • 42-inch Smart TVs with digital channels
  • Wardrobes/closets, daily housekeeping, and desks

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Covered valet parking on site (EUR 40 per night; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:30 AM to 10:00 AM

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Tour and ticket assistance

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Hardwood flooring in room
  • Stair-free path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path to elevator

More

  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter

Bathroom

  • Bidet
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Slippers
  • Towels provided

Entertainment

  • 42-inch smart TV with digital channels

Food and drink

  • Minibar

More

  • Air conditioning
  • Desk
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in time starts at 2:00 PM

Check-out

Check-out before 11:00 AM

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Airport shuttle fee: EUR 70 per vehicle (one-way, maximum occupancy 4)
  • Covered valet parking fee: EUR 40 per night (in/out privileges)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
Property Registration Number IT048017A1EZBDJY9J

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Hotel Flom
Flom Boutique Hotel Hotel
Flom Boutique Hotel Florence
Flom Boutique Hotel Hotel Florence

Frequently asked questions

Is Flom Boutique Hotel pet-friendly?

No, pets are not allowed at this property.

How much is parking?

Valet parking is available for EUR 40 per night.

What time is check-in at Flom Boutique Hotel?

Check-in begins at 2:00 PM.

What time is check-out at Flom Boutique Hotel?

Check-out is at 11:00 AM.

Does Flom Boutique Hotel provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 70 per vehicle applies.

Where is Flom Boutique Hotel located?

Located in Historic Centre of Florence, this hotel is within a 10-minute walk of Central Market, Cathedral of Santa Maria del Fiore, and Basilica of Santa Maria Novella. Piazza di Santa Maria Novella and Fortezza da Basso are also within 15 minutes. Fortezza Tram Stop is 6 minutes by foot and Valfonda - Stazione Santa Maria Novella Tram Stop is 6 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Flom Boutique Hotel Reviews

9.8

Exceptional

9.8

Cleanliness

9.4

Amenities

9.8

Staff & service

9.8

Property conditions & facilities
Rating 10 - Excellent. 305 out of 358 reviews
Rating 8 - Good. 45 out of 358 reviews
Rating 6 - Okay. 5 out of 358 reviews
Rating 4 - Poor. 1 out of 358 reviews
Rating 2 - Terrible. 2 out of 358 reviews

Reviews

8/10 Good

Holly

Liked: Cleanliness, amenities, property conditions & facilities
Very nice hotel in a good location, breakfast was lovely and staff were very helpful. My only small gripe was that the room was very hot with no option to control the temperature.
Stayed 3 nights in Jan 2026

10/10 Excellent

Luisa

Liked: Amenities, property conditions & facilities
Everything was first class, great room and service clean bountiful and delicious fresh breakfast. staff was professional and always cheerful and helpful, would highly recommend to others and would stay here again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Siobhan

Liked: Cleanliness
The staff is very accommodating and welcoming.
Stayed 4 nights in Oct 2025

10/10 Excellent

Andreas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent breakfast, very comfortable room, highly recommend, I know I will use for future’s Florence trips. Close to train station, lots of restaurants nearby…cheers
Stayed 2 nights in Oct 2025

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We thoroughly enjoyed our stay. Robert and his staff were always courteous and attentive. The location is ideal and an easy walk to many of the most visited sites in Florence.
Stayed 2 nights in Oct 2025

8/10 Good

Rose

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Easily walkable to sights and restaurants. Friendly and helpful staff. Excellent breakfast.
Stayed 4 nights in Sep 2025

10/10 Excellent

David

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful hotel, great location.

Hotel was great! We loved it. The location is perfect for walking to the city center, the staff is very friendly, the breakfast is delicious, and the room was very clean. I would definitely stay there again.
Stayed 3 nights in Sep 2025

10/10 Excellent

Marlene

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All the staff were very friendly and helpful. The rooms were beautiful and clean. The breakfast had lots of variety and was delicious, especially loved the croissants. The location was a short walk to all the major attractions.
Stayed 2 nights in Oct 2025

10/10 Excellent

David

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel in a central location. Very welcoming reception staff and comfortable, clean room. Perfect location for all the main sights in Florence, with all being reachable on foot. We travels to Florence by train, from Piza and the walk to the hotel was straightforward and only around 1km (20 mins) walk.
Stayed 3 nights in Oct 2025

10/10 Excellent

Sonya

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved our stay here at the Flom Boutique Hotel. I was very pleased with how convenient it was to walk to everything (train station, museums, shopping, dining). Our room was super cute with large French doors that opened to a small patio area. The staff were very helpful with recommendations and reserving taxi transportation for us. We would definitely choose to stay here again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Azita

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great breakfast & extremely friendly staff for breakfast service and at the front desk with perfect food recommendations! Very comfortable hotel and bed. Good cleaning service as well. Central location. We really enjoyed our stay!
Stayed 5 nights in Sep 2025

10/10 Excellent

Izabella

Liked: Cleanliness, amenities, property conditions & facilities
Excellent location Big rooms Good breakfast
Stayed 2 nights in Jun 2025

10/10 Excellent

Daniel

Liked: Cleanliness, amenities, property conditions & facilities
Great hotel and staff is great!
Stayed 3 nights in Jun 2025

10/10 Excellent

Eugene

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We really enjoyed our stay. We loved the boutique feel and all the little details were thoughtful and elevated
Stayed 2 nights in Jul 2025

10/10 Excellent

Swarnalatha

Enjoyed the stay. Staff was very helpful and the stay was so convenient and closer to the train station, shopping locations and attractions.
Stayed 2 nights in Jun 2025

10/10 Excellent

Abel

Liked: Cleanliness, staff & service, property conditions & facilities
Good hotel very well located
Stayed 2 nights in Apr 2025

10/10 Excellent

Anil

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful time. The hotel and the room in great condition. Breakfast excellent. The property is walkable to most sites and close to the train and bus stations. Most of all: The staff were amazing! Super friendly and always available to help. Highly recommended!
Stayed 4 nights in Sep 2025

10/10 Excellent

Gustavo

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All the staff were great. Day and night they were always eager to make your staying a pleasant experience. I highly recommend this hotel.
Stayed 3 nights in Jul 2025

10/10 Excellent

JIE

Liked: Cleanliness, property conditions & facilities
The staff at front desk are very friendly and helpful.
Stayed 4 nights in Jun 2025

10/10 Excellent

Morgan

Liked: Cleanliness, amenities, property conditions & facilities
Nice boutique Hotel and the breakfast was very convenient and had a little bit of everything.
Stayed 2 nights in May 2025

10/10 Excellent

Zara

Liked: Cleanliness, amenities, property conditions & facilities
Lovely little hotel. Modern and clean in a great location for exploring florence.
Stayed 3 nights in May 2025

10/10 Excellent

Alex

Liked: Cleanliness, amenities, property conditions & facilities
Amazing hotel! Most updated hotel we’ve stayed in yet in Europe. Great staff! Highly recommend.
Stayed 2 nights in Jul 2025

10/10 Excellent

Hans

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A pearl!

Wonderful hotel. Very friendly staff, excellent rooms, beds and bathrooms. One of the best breakfast buffets I’ve had! Location couldn’t be better and they had valet parking.
Stayed 1 night in Jul 2025

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent front desk staff and Porter. Clean comfy and staff attentive. Delicious breakfast!
Stayed 2 nights in Jun 2025

10/10 Excellent

Sergio

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing stay!! We really loved the hotel, the breakfast is delicious,
Stayed 1 night in Nov 2024